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The new research found other gender-based shopping differences as well, including that women tend to shop seasonally, while men buy shirts and underwear all year long. Women, meanwhile, look for dresses in the spring and sweaters in the fall. While that may not be earth-shattering news for many merchants, the numbers reveal gender differences that are surprising, according to Adobe DPI data science analyst Sid Kulkarni. “The gender differences we see in the DPI are really intriguing,” he said in a statement. “Women’s apparel sees much more turnover in response


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